- Movistar to offer the ZTE Open for €69, including €30 of balance for prepaid customers and a 4GB microSD card.
- The ZTE Open is the first of a number of Firefox OS devices that will be launched by Telefónica this year.
- Firefox OS devices will also be launched by Telefónica in other markets, including Colombia and Venezuela, in the coming weeks.
Madrid, 1 July 2013 - Telefónica, Mozilla and ZTE today announced the world’s first commercial launch of Firefox OS with the ZTE Open available at Movistar stores from 2 July priced at €69 (inc. VAT), including €30 for prepaid customers and the option of zero interest financing for post pay customers*.
The launch marks a significant moment for the mobile phone industry with consumers able for the first time to buy a smartphone based entirely on open web standards. Firefox OS frees consumers and developers from the constraints of existing closed ecosystems by using the web as the platform for all functionality and applications.
Commenting on the launch, Luis Miguel Gilpérez, CEO of Telefónica España, said, “We believe that smartphones need to be more open and that the web is the platform for making this possible. Consumers should not be locked to any one system but have the choice to consume the content they want and the flexibility to be able to take it with them when they change devices. This first open web device marks a significant milestone in making this possible. This is just the beginning as we plan to bring a wide range of Firefox OS devices to our customers.”
The ZTE Open offers customers a smartphone experience at an incredible price point, making it ideal for cost conscious consumers or those looking to upgrade to a smartphone for the first time. The experience will be further enhanced as new features and capabilities are added via over the air updates.
Firefox OS features a revolutionary new search capability that allows the device to adapt to the user’s changing needs and is only built into Firefox OS. Swipe to the right from the home screen and enter a search term and the phone will customize itself to that search. For example, search for an artist and get results to buy songs, watch music videos, buy
concert tickets and even listen to them instantly without having to download and install any apps.
“The launch of Firefox OS marks an incredibly exciting time for the mobile industry. Firefox OS powers the first smartphones built entirely on Web technologies and will stimulate an inspiring new wave of innovation for the Web,” says Jay Sullivan, Mozilla Chief Operating Officer.
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From left to right: Mitchell Baker, Executive Chair Mozilla Foundation; Jay Sullivan, COO Mozilla, Carlos Domingo, President of Telefónica I+D; Xiao Ming, President South Europe & Latin America, ZTE and Carlos Melendo, Director of Devices Telefónica España.
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